What Should I Blog About

Though the difference is slight, there is a difference between the type of stuff you should put on blog posts compared to blog pages. Pages are normally for “top-level” topics, or topics that are a key part of your website (in this case, your business) and they're usually timeless.  Blog posts are usually more specific and are frequently (but not always) more current and time sensitive.

For general blogging, Paul Bradshaw has a great article on his OnlineJournalismBlog. This isn’t real estate specific but it gives some good starting points.  I’m not sure about #6, Pick a Fight, for real estate professionals, but the rest of them seem pretty good.

Here’s a good starter real estate blogging list:

1. When you do a showing, blog about it
   • You’re already familiar with the property so you have something to say about it.
2. When you do a CMA, blog about it
   • Whether you give the specific address or not is up to you, but you did some research on the neighborhood right?  Write about what you learned.
3. When you go shopping in your local market, blog about it.
   • Write about your experience with the staff at the store, the atmosphere, what did you buy, what did you buy it for, that kind of stuff.
4. When you eat at a restaurant, blog about it.
   • Write a review of the local restaurant. How was the service, what did you eat, would you recommend it, etc…
5. When you go to your kids sporting event, blog about it.

If your real estate website is set up the right way, it makes it easy to add blog posts and they fit in without being too overbearing and making your website lack focus.  You’ll figure out pretty quick that there’s a lot of stuff you know a lot about.  The world will never know how much of a local expert you are if you don’t tell them.

How lame would it be if you finally get into it and you reach your limit on the number of pages you can have?  Really lame, we agree. That’s why we’ll never limit the number of pages or post you can add to your website.