Unlimited Real Estate Webpages

The web has evolved too much over the last few years for you to be stuck with a real estate website that limits the number of webpages you can have.

Today’s internet consumers expect helpful information on your website.  You can get them to your website once with a little bit of marketing, but if you want them to keep coming back, you need to deliver something useful.

That’s why we don’t limit the number of webpages you can have with a website from my-real-estate-website.com.

So what type of webpages should you add?

It all depends on who your target audience is. As a real estate professional, you have 2 target audiences.  They both have similar desires but how you reach them makes a difference. Here are the two groups and how you should communicate with them:

1. People that already know you
   • These are friends, family, people you’ve done business with or just people that know of you.
   • If they used a search engine to find you, they probably typed your name.
   • What kind of questions do these people ask you when you’re talking real estate?
   • What conversation topics to you really enjoy discussing with them?
   • Pages about those topics are what you should add to your real estate website.
2. People that find you on the internet
   • This is where you really get the bang for your buck.  Wouldn’t it be nice to have a never-ending flow of new business from Google, Yahoo & Bing?  Of course it would – and here’s how to do it.
   • When you add new webpages, they must be useful to consumers.
   • Your webpages should be titled with words they would type in a  search engine.  Want to write a page talking about your free CMA service?  Great – you should. But, instead of naming it CMA, consider other options that people would type in a search engine – stuff like “How much is my house worth”.
   • You should add webpages about local attractions, events, stores & recreation.  When someone googles “parks in YourCity“, they should find your webpage with a map to get to it and a description – even better if you have photos.

“Your real estate website should be more than an online brochure”

This is just the tip of the iceberg.  Check out our real estate website roadmap for more tips.

There’s a slight difference between the type of content you should have in a page compared to a blog post.  Here’s a “What Should I Blog About” article that’s worth checking out.