Real Estate Websites That Work

“Real Estate Websites that work the way they ought to with social websites like Facebook, Twitter, Digg and Youtube…”

It’s really not that complicated to make websites that work the right way with Web 2.0 social sites, but a surprisingly large number of real estate websites don’t – likely because they don’t think you know any better so they don’t put the effort into it. We know that you know better and we’re with you.

The features below are built-in with these real estate website options from my-real-estate-website.com:

• The Social Marketing Website
• The Lead Generation Website
• The Property Showcase Website

Descriptive Page Titles

The page title typically shows up in the bar at the top of your internet browser (Internet Explorer, Firefox, Safari, etc…).  It’s defined in the html header of your webpage for browsers and other websites to easily identify it.

<title>Page Title</title>

If your website doesn’t give each page a unique title, it’s harder for consumers, search engines & other websites to determine what it’s about.  Click around to different pages in your website to see if your page titles change.

Descriptive URL’s

URL’s or website addresses should  also give readers an idea of what the page is about.  This is the part that shows up in green on Google search results pages and just below the title and just below the title on Facebook posts.

If you use domain-masking (pointing a web address at a website so it hides the underlying address), you’re really missing out on the growing social sharing aspect of the web.  Users aren’t able to share a specific page when you use domain masking, the link will point to your homepage that’s masked.  Domain masking is a bad idea all around for users, social sites and search engines.

Meta Descriptions

Meta descriptions are also defined in the header and are used by search engines and social websites to give a brief description of your webpage.  They look something like this:

<meta name=”description” content=”Your description here” />

Page descriptions can be manually created, but should be automatic.  Automatically generated page descriptions is a standard feature in all of our premium real estate websites.

Thumbnail Images

Search engines and social sharing sites frequently grab a picture from your page to display to users.  Your photo, office logo or office photo & custom article images are the first thing these “bots” see on our premium websites.  Some other websites use key photos as background images so other sites typically don’t pick them up.

If you insert custom article images into your webpages (it’s as simple as copying and pasting a web address), it will show up as a thumbnail option for users to use as a descriptive thumbnail image when posting a link to your webpage in websites like Facebook.

Embedded Media

Want to embed YouTube videos on your website?  No sweat, You can add them to any page of your website or include an intro video in the sidebar.

Our websites are built on a Web 2.0 platform so they naturally work with embedded Web 2.0 media.  There are no restrictions on embedding flash or other interactive objects.